Jay-Z's RocNation and the NFL signed a partnership deal recently and a lot of public figures expressed negative opinions about it (a lot expressed positive ones too). I feel strongly that it's a positive partnership with longer term benefits than most realize. Full disclosure: these are 2 of my absolute favourite things in LIFE (Jay-Z and the NFL), so I'm inherently going to be a bit biased, but I think i did a good job of being impartial on this one....! This partnership is certainly about more than just balls...

Theme song: Jay-Z - Parkin Lot Pimpin