Crafting a compelling and powerful personal brand is critical to manifesting professional success. While a well-crafted resume is good at listing your experience and qualifications that tell employers the story of your work history, there's a limit as to how well it can communicate the story of who are and what you can bring to the workplace. 

Amy Slater is a VP of Inside Sales for cybersecurity company Palo Alto Networks, with over 25 years of leadership and local sales experience and a passion for empowering people to get extraordinary results and boost revenue. She's been named one of the Top 100 Sales Operations and Sales Enablement leaders, she's also a published author and a frequent speaker at major leadership conferences around the country.

Amy is fascinated by the concept of personal branding, and in this episode she shares her own magic formula - the M.A.G.I.C. system - for creating, growing and enhancing your personal brand to get more of what you want out of your career.

 

THE FINER DETAILS OF THIS SHOW:

(3:15) - Amy relates her time at Cisco and how her interest in personal branding began.

(5:10) - The mistake of viewing brand as something outside of oneself, and some of Amy's tips.

(7:20) - Inheriting a brand as an incoming leader and ways you can authentically bring it into the future.

(9:20) - Using your personal brand to compensate for the on-paper qualifications you may lack.

(13:15) - Amy breaks down her M.A.G.I.C. system of building a personal brand.

(14:40) - M(essage): what kind of story is your work history and job performance telling?

(19:05) - A(uthenticity): establishing trust by living the image you want to project.

(21:10) - G(row your network): expanding your name and reputation outside of your immediate bubble.

(23:45) - I(mpressions): how will people feel about you the moment you step out of the room?

(26:00) - C(onsistency): sticking to your brand in every area of life and leading by example.

(28:50) - Are you networking passively or actively? How do you make a better impression on those you want to connect with?

(34:00) - Some of the lasting effects Amy is benefiting from thanks to her personal brand.

TWEETABLES:

"Your brand is what people say about you when you aren't in the room."

"A brand isn't what we think it is; it's what everybody else thinks it is."

"If you're not pulling out the good, you may as well just kiss that goodbye."

"The more and more I get on in my career, I realize it's about who you are, not so much what you've done."

"If you're looking for a job, if you're looking for anything, tell somebody!"

RESOURCES:

THE DAILY DOSE - Text "NEVERSETTLE" to 44222

The M.A.G.I.C. Formula - https://www.thejoblab.com/e7download

Guest Links:

Amy Slater Website - https://www.amyvslater.com/

Amy Slater LinkedIn - https://www.linkedin.com/in/amyslater

Sponsor’s Link:

Mid-America Careers - https://www.midamericacareers.com

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