In today's episode, we’re talking about why honoring your clients is vital to your pipeline. Your clients are investing a lot of money in your product or service. They might be nervous about the efficacy of the product or service, and so it's your duty to squash their worries by personalizing and elevating their experiences.

Unfortunately, most sales leaders treat their customers like items on an assembly line; they move them along, take their money and shift focus to the next prospect.

What You'll Learn:

- What honoring your clients means for your business

- The unique benefits of having quarterly reviews with clients

- Why you need to give introductions to your clients

- How to build relationships with people in your client's organization

- Setting clear goals and expectations

- Why you should never under-communicate

For the most part, sales teams are caught up flooding their pipelines with the next batch of leads immediately after a deal is closed. However, we all know that the most valuable part of a pipeline is the already existing customer, so it makes sense to take care of them. It's always a great feeling knowing that your client fixed a pain point and got the outcome they wanted.

Resources:

- Full Funnel Freedom https://fullfunnelfreedom.com 

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/  

- Connect with Hamish Knox on Twitter https://twitter.com/sandlerinyyc