The Why Intercept

007: Why is Storytelling so Hard on Social Media?


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Through the experience of struggling to share the stories behind each sustainable creation on social media in a meaningful way, I decided to try and figure out what makes it so difficult by breaking it down piece by piece. Why do stories matter? How do we appreciate them? And what can we do to be an artful storyteller? In this episode we explore concepts such as: The Pragmatic Theory of Truth, telling stories as a brand, the death of storytelling, and so much more.


Theme music by Brooks Hamilton / @brohama


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          Transcripts can be found on Substack: bit.ly/3N8axYH

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          The Why InterceptBy Sumedhaa Kothari