CX INSIGHTS ROCKSTARS

007: Why Most B2B SaaS Marketers Ignore Proven Conversion Techniques – with Tim Matthews


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Tim Matthews is the CMO at HackerOne  and worked in high tech for twenty years and managed marketing teams at seven companies. He is the author of The Professional Marketer and a syndicated blogger (www.matthewsonmarketing.com). Tim is also a frequent speaker on marketing topics and has given guest lectures at U.S. Berkeley's tech incubator, the Nasdaq Entrepreneur Center, and Stanford Graduate School of Business. When not writing or poring over marketing texts, he golfs, crosswords, and tries to keep up with his wife on a standup paddleboard.

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CX INSIGHTS ROCKSTARSBy Frank.Buckler