References: Access our library of Digital Downloads at MaxwellLeadership.com/TheBookInYou.

Learn about our next live event: A Book In A Weekend!

In this conversation, Tim Elmore shares five big concepts he wishes he knew before he began writing books. Writing a book is just one-third of the equation, with marketing and creating the product making up the other two-thirds. Then, you must determine whether you are a writer or an author, as there is a difference between being the person who enjoys the writing process and being the authority on a topic. Tim also discusses how books sell events and events sell books, highlighting the symbiotic relationship between books and speaking engagements.