Our guest on this episode of Chief Evangelist is Yvonne Heimann, Start-Up Evangelist at ClickUp, Brand Ambassador at Agroapluse, Content Creator at Minerva, and Business Efficiency Consultant & Mindset Coach at Ask Yvi. Yvonne joins Ethan Beute and shares the experience of working as an ambassador and evangelist from, technically, outside the company as a 1099 employee.
 
 Yvi explains what you should look out for when bringing on an evangelist to your company and the hierarchy from affiliate to ambassador to evangelist. Yvonne also discusses how to make sure your evangelist aligns with your company's values, goals, and brand. Be sure to listen in on the advice Yvonne gives her advice to companies on how to build your brand loyalty!

Takeaways:

• An evangelist is the customer’s personal connection to the brand. Connecting to the person with the brand is beyond the support they could get.
• When hiring someone, your company needs to make sure that your evangelist aligns with your values, goals, and brand. If they do not fit, then they are not the right person for your business. - A Chief Evangelist is the face of the company. They are the persona of the business.
• The CEO should not be the brand evangelist. Salespeople are not your brand evangelists, either. The first goal of an evangelist is not to sell and close revenue.
• The 1099 relationship can look however the company and the evangelist want it to look. - When hiring an evangelist, ​​listen to their conversations. Track how well your evangelist can integrate themselves into conversations.
• What’s true of a 1099 evangelist is also true of a direct employee evangelist. Mutual trust, mutual respect, shared passion, shared values, and open communication. - Do you want to build brand loyalty? An evangelist is the best tool to do this. Evangelists get you past the human barriers of emotion and humanization. They also take care of it and break down barriers between your target market and your brand.

Quote of the Show:

• “A well-placed Brand Evangelist is the best tool to build brand loyalty.” (45:56)

Links to Connect with Yvi:

• Twitter: https://twitter.com/askyvi
• LinkedIn: https://www.linkedin.com/in/yvonneheimann/
• Website: https://askyvi.com/ and https://clickup.com/ and https://www.agorapulse.com/ and https://www.minervaknows.com/
• YouTube: https://www.youtube.com/askyvi

Ways to Watch or Listen to Yvi on Chief Evangelist with Ethan Beute:

• YouTube: https://youtu.be/qD_sON-fuLA
• Apple Podcasts: https://podcasts.apple.com/us/podcast/007-yvonne-heimann-clickup-on-product-evangelism-as/id1652687400?i=1000592605944
• Spotify: https://open.spotify.com/episode/0KJwvUII1Ooa0o9fddUDQy
• Amazon Music: https://music.amazon.co.uk/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/episodes/42ada3cb-9362-463e-8de1-cc840b200bfa/chief-evangelist-with-ethan-beute-007-yvonne-heimann-clickup-on-product-evangelism-as-a-1099-employee
• ChiefEvangelist.com: https://www.chiefevangelist.com/007-yvonne-heimann-clickup-on-product-evangelism-as-a-1099-employee/