Alan Michaels is a former executive and corporate planner and is now on a mission to redefine how the world defines industry.  For over 15 years he has been personally dissecting industry to such a granular level to help companies make smarter decisions. Alan is an expert at analyzing Big Data and is developing a content engine that will help companies all over the world derive the insights they need to drive competitive advantage.   Probably Michael Porter's biggest fan, he has made a career around implementing the practices and theories from Porter's book Competitive Advantage: Creating and Sustaining Superior Performance.  He also shares how he has managed to classify nearly 17,000 industries, while Moore's Law has continued to create new industries at an exponential level.