In this episode I want to talk to you about niching down. So many people put off building a business or launching a new page because they are stuck on finding their niche. Although yes, you need to know who you’re talking to – because if you talk to EVERYONE you are really speaking to no one; HOWEVER don’t let this limit you. Experience and opportunities will be the driver of your success. Learn to understand what makes you TICK and WHO you’d most love to serve – but you don’t need to be so black and white. P.S this is my opinion and what’s worked for me. It’s great to have brand values and a criteria, but don’t limit yourself or your business. What you will learn in this episode: - Why it’s necessary to have a strong brand identity with your brand tone of voice - Understand that brand identity and an overall standard is important - How to open up your criteria to attract different areas within your ‘niche’ - Why finding a niche shouldn’t hold you back from starting - Why your personal standards, branding and values are more important Follow me on Instagram www.instagram.com/yoursocialcontent For more information on my membership click here https://yoursocialcontent.mykajabi.com/offers/rFohAnnF For more information on my IDEAL Framework Course (to achieve CPD certificate) click here https://yoursocialcontent.mykajabi.com/ideal-framework-intro