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008 – How a Noble Purpose Inspires Your Team to Delight Your Customers with Lisa McLeod
Organizations today have purpose statements and core values set in place, but are they effective? More often than not we are not fully committed to these company beliefs. How do we make an impact and reach everyone within the organization? Sales Leadership expert, Lisa Earle McLeod, and VP of Project Management, Elizabeth Lotardo, discuss the importance of practicing the values organization’s preach in order to make them behaviors.
– The 3 tactics of a boutique consulting firm – What is a noble purpose? – How to make a GREAT purpose statement – What role do you play in your organization – The BIG mistakes organizations make with purpose – The difference between purpose & core values – Making core values behaviors – How to make sure purpose is relayed through leadership – How to tell a customer impact story – How FUN at work makes an impact – The sales manager question that changes everything – The metrics to gauge success
Website
https://www.mcleodandmore.com
Books
Leading With A Noble Purpose – Lisa Earle McLeod
Selling With A Noble Purpose – Lisa Earle McLeod
Full Transcription From Our Call (*time code may not match audio):
Todd: (03:51)Fantastic. So what I love to do, just to give whoever’s listening or watching a, you know, little preview right up front about sort of what we’re going to get into, I think it’s really important to know who you two are and a little bit about what you do, but really focus on why, why it is you have chosen this path. And uh, you know, what really drives you to do what you, Lisa: (04:15)yeah. Elizabeth: (04:17)Cool. Well, I think you should go first because you are the, Oh, Jean McCloud and Warren. Lisa: (04:23)Um, I how I got into this, we run a boutique consulting firm and uh, we do three things. We write, we do keynotes and we do consulting. That usually includes a good bit of training content. And how I got into this was I spent many years as a hired gun sales trainer. I was a sales coach for a lot of companies, sales trainer. And one of the things that I realized was underneath all those tactical training skills, there was a human essence that ended up being the make or break thing, that differentiated between average performers and exceptional performers. And I always sort of felt that and did some research on it, did some studies, big long story on that, but ended up identifying this thing called noble purpose and recognizing that that was the thing that drove top performance and also recognizing that a lot of companies don’t know how to instill that in their people. Lisa: (05:30)That companies had really been down this shareholder primacy path, which is, it’s all about the numbers. It’s all about the numbers.
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By ScrimmageOrganizations today have purpose statements and core values set in place, but are they effective? More often than not we are not fully committed to these company beliefs. How do we make an impact and reach everyone within the organization? Sales Leadership expert, Lisa Earle McLeod, and VP of Project Management, Elizabeth Lotardo, discuss the importance of practicing the values organization’s preach in order to make them behaviors.
– The 3 tactics of a boutique consulting firm – What is a noble purpose? – How to make a GREAT purpose statement – What role do you play in your organization – The BIG mistakes organizations make with purpose – The difference between purpose & core values – Making core values behaviors – How to make sure purpose is relayed through leadership – How to tell a customer impact story – How FUN at work makes an impact – The sales manager question that changes everything – The metrics to gauge success
Website
https://www.mcleodandmore.com
Books
Leading With A Noble Purpose – Lisa Earle McLeod
Selling With A Noble Purpose – Lisa Earle McLeod
Full Transcription From Our Call (*time code may not match audio):
Todd: (03:51)Fantastic. So what I love to do, just to give whoever’s listening or watching a, you know, little preview right up front about sort of what we’re going to get into, I think it’s really important to know who you two are and a little bit about what you do, but really focus on why, why it is you have chosen this path. And uh, you know, what really drives you to do what you, Lisa: (04:15)yeah. Elizabeth: (04:17)Cool. Well, I think you should go first because you are the, Oh, Jean McCloud and Warren. Lisa: (04:23)Um, I how I got into this, we run a boutique consulting firm and uh, we do three things. We write, we do keynotes and we do consulting. That usually includes a good bit of training content. And how I got into this was I spent many years as a hired gun sales trainer. I was a sales coach for a lot of companies, sales trainer. And one of the things that I realized was underneath all those tactical training skills, there was a human essence that ended up being the make or break thing, that differentiated between average performers and exceptional performers. And I always sort of felt that and did some research on it, did some studies, big long story on that, but ended up identifying this thing called noble purpose and recognizing that that was the thing that drove top performance and also recognizing that a lot of companies don’t know how to instill that in their people. Lisa: (05:30)That companies had really been down this shareholder primacy path, which is, it’s all about the numbers. It’s all about the numbers.