The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses

008: How To Avoid Shady Tactics That Can Harm Your Google Profile!


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In this episode of The Website Success Show, host Jules White shares a cautionary tale about a local locksmith who received misguided advice on optimizing his Google Business Profile. Learn why using shady tactics like buying a P.O. box in a different location can backfire and lead to re-verification, suspension, or even worse.

Discover legitimate strategies for boosting your Google Business Profile visibility, such as:

  • Keeping your profile updated: Regularly add fresh photos and relevant information to showcase your business.
  • Engaging with your audience: Utilize the Q&A section to answer common questions and interact with potential customers.
  • Focusing on genuine reviews: Encourage customers to leave honest feedback, rather than resorting to questionable practices to boost ratings.

Jules emphasizes the importance of prioritizing ethical SEO practices and avoiding shortcuts that could jeopardize your online reputation. Tune in to learn how to optimize your Google Business Profile safely and effectively, ensuring long-term success for your business.

Links:

  • Book a Power Hour with Jules White
  • Find Jules on LinkedIn

Additional Content:

  • Listen to Episode 23: Quick Website Wins For Local SEO

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness BusinessesBy Jules White: Website & SEO Marketing Consultant