To niche or not to niche? This is a crucial question every business owner must know the answer to as they grow their brand.
If you find yourself struggling to amplify your brand’s influence, chances are, you don’t understand your niche or haven’t identified the right clients who are in your particular niche.
In this episode of The Next Level Influence Show, Samantha Riley and Melanie Benson will help you discover the right niche so your marketing can perform better. There are different ways to hone your niche and leverage its power, tune in to find out how you use this to scale your brand and business.
Here are some of the highlights of this episode:

• Evaluating if you have a clear niche and the symptoms of not having one. (01:28)
• The three types of niches you can use in the business. (03:53)
• Samantha's 6 X method in picking a niche that will grow your brand (05:45)
• How can the right niche make you stand out as the go-to authority (09:09)
• Why you shouldn't fear losing people and business when narrowing your niche (09:35)

Quotes:
"When your marketing isn’t reaching the right places, the symptom you’ll experience is not getting enough sales." -Samantha Riley
"When you're absolutely loving what you do, your energy and excitement will naturally attract people to you." -Samantha Riley
"The more you understand what's important to your ideal client, the easier it is to uncover your niche." -Melanie Benson
"Finding the right niche is what makes you pop as the go-to authority." -Melanie Benson

Resources:

• Get Sam’s From Unknown To Stand Out Expert: You Can't Be Paid To Be You, Unless People Know Who You Are. https://samanthariley.global/expert

• Get Melanie’s 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients at https://www.AmplifyWithMelanie.com 

Melanie Benson, host of Amplify Your Success PodcastInstagramFacebookTwitterLinkedIn Samantha Riley, host of Influence by Design PodcastInstagramFacebookTwitterLinkedIn Produced by Your Podcast Concierge