Matthew Winter is joined by friend of the show Chris Hodge to discuss how Liquid Death sell flavoured water with great marketing, how clothing brands like Supreme thrive off “limited time drops”, that brainrot YouTube channel that uses Ronaldo for clickbait, Matt watching Big Brother US video essays, and which reality show Matt would audition for.

Support our show by becoming an Ennui Plus member: ⁠ennui.tv⁠

Have your question featured on the show: ⁠ask.ennui.tv⁠

Find Ennui everywhere: ⁠lnk.bio/ennui