Key Takeaways:

1. It wasn't long ago that there was debate over IF and HOW e-commerce transactions should be secure! And now, GDPR and other initiatives and regulations have been enacted to deliver greater protection to consumers and their privacy.
2. The strategic purpose of marketing hasn't changed much: to deliver the right message at the right time and in the right place. But the methods and techniques we use to do that are changing lightning quick. Iterate, adapt and don't be afraid of change.
3. Location data is huge. It tells us so much about our customers -- where they are, possibly why they're there, and even what they intend to do next.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/ecommerce-marketing-past-present-future-phillip-jackson