Today, my guest is Brock Murray, co-founder of seoplus+, a digital marketing agency. Together, we discuss remarketing (or retargeting), which is the ability to target your site visitors via ads after they have left your site.   

Brock got his start in high school where he created online games using PHP. His continued interest in programming and graphic design, led him to create websites for family and friends. From there, he went on to co-found seoplus+. Brock exhibits his expertise and explains not only how remarketing works, but also how you can make it work for your business.  

Episode Highlights:  

• How the technology behind remarketing works 
• Where to get started with remarketing 
• The cost of clicks or impressions 
• Which platforms are available 
• Different ways to remarket 
• The importance of cookies and ad-blockers 
• Image ads 
• Frequency capping 
• Setting up conversion tracking with Google Analytics 

Resources: 

seoplus+ website 

seoplus+ on Twitter 

Brock on Twitter 

Camp Tech on Twitter 

Avery on Twitter 

Geek vs Nerd infographic 

Remarketing through Google AdWords 

Remarketing through Facebook 

AdRoll 

Google Analytics 

Conversion Tracking with Google AdWords and Analytics 

7 Retargeting Case Studies That’ll Boost Your Current Campaigns 

Remarketing Tips from a Paid Ads Expert