The Modern Musician Show with Colin Thomson

008: Run Your Music Like a Business with David Johnson

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David Johnson is passionate about entrepreneurs and the businesses they own! He has spent most of his adult life serving entrepreneurs -- as a marketing strategist, consultant, and trainer. Along the way, he’s been increasingly asked to speak, write, and coach as well. He and his wife co-founded Grow The Dream in 1998 as Epiphany Marketing, and since 2010 they’ve been building a world-class content marketing team exclusively devoted to business owners and their teams. In 2015, he created the Grow The Dream Show with co-hosts Rod Thomson & Josh Muccio. Grow the Dream Show is a podcast devoted to helping business owners & their teams navigate the fast-changing and even mystifying world of growing your business with digital marketing, content marketing, and other online and offline marketing techniques.

Key Take Aways:
  • Find ways to give away valuable content for free, to grow your audience and develop a fanbase.
  • But be creative in what you give away - music is not the only, or usually the best, option
  • Your fans want to feel like they have exclusive access to you
  • Know who you're marketing to
  • Think of yourself as a media provider. Produce content and push it out on a consistent basis
  • Do things on a schedule, and don't let anything stop you. This is what makes you a professional
  • Everything you do today makes what you did yesterday that much more valuable
  • Build your email list, because it is the one platform that you really own. Always be building your list
  • Make sure your emails look good on mobile
  • Give free value WAY more than you try to sell
  • Work to build an audience of true fans
  • In social media metrics, engagement is way more important than reach

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    Resources mentioned:

    1,000 True Fans

     

    Learn more about what David Johnson is doing at: GrowTheDream.com

    The Grow The Dream Podcast: GrowTheDream.com/show

     

    Featured Artist: Tyler Sjöström

    Official Website: www.TylerSjostrom.com

    Instagram: @TylerSjostrom

    Twitter: @TySjoMusic

    Facebook: www.facebook.com/tylersjostrommusic

    Album available on iTunes & Bandcamp
    Free Samplers on Noisetrade

     

    If you would like to be considered for featured artist, email music submissions [email protected]

     

    Shownotes: modernmusician.co/008

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    The Modern Musician Show with Colin ThomsonBy Colin Thomson interviews musicians and entertainers like Bryan Callen and Bobby Owsinski , to get advice on what musicians should be doing today. Tim Ferriss, Seth Godin, and Justin Timberlake should also come on the show, as well as Taylor Swift, Justin