The Founder's Playbook

008: Sergey Sundukovskiy (Co-Founder, Raken & Certemy) | How to Launch, Build & Scale Technology Companies


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Sergey Sundukovskiy, Ph.D. has over 20 years of experience serving in capacities of Chief Technology Officer, Chief Information Officer and Chief Product Officer. Sergey specializes in implementation of subscription based high volume SaaS platforms, with strong emphasis on early stage product development and market deployment. Specific areas of expertise include A/B Testing, Big Data, Video Management, eCommerce, RTB platforms and Cloud Computing. Sergey often mentors first-time founders and advises early stage Startups with emphasis on Product Development, Product Market Testing, Public Relations, Product Marketing, Team Building, Customer Success and Organizational Management

On This Episode:

  • Sergey shares the steps to building a successful company.
  • Find out how to determine your audience.
  • Get a play-by-play for taking a product from idea to market.

Key Takeaways:

  1. Select an idea that is adjacent possible.
  2. Build a product that is both sustainable and economically feasible.
  3. Think of debt as fuel.

 

Tweetable Quotes:

  • “Ideas are not products and products are not companies.”
  • “It’s never too early to start building culture.”

 

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The Founder's PlaybookBy Chris Vasquez

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