One of the biggest mistakes gym owners make is constantly looking for the next tactic or "shiny object" that is going to radically change their business. On the flip side, many of us make the mistake of always focusing on higher level strategies, and end up getting paralysis by analysis, or spin our wheels with the wrong tactics. This podcast covers why you need both, and how you can think about strategy and tactics in a way that will allow you to scale your business and save time as your business grows.