Branding is one of the most important and yet elusive concepts in business. This Week Mike and Max dive into a recent Brand Intimacy study exploring which brands different generations (Gen Z, Millennials, Boomers) feel the most connection to, and are surprised by some of the results. Then there is some discussion about the process that brings customers to bond and fuse with brands that they grow to love and use every day. Finally, they share their most important email tips and explain how they make sure to be productive when being bombarded by emails every day and finish with some great reading recommendations.

Recommendations:

To Read:

Email Article 1: One-Touch to Inbox Zero (https://fortelabs.co/blog/one-touch-to-inbox-zero/)

Email Article 2 : How to write email with military precision (https://hbr.org/2016/11/how-to-write-email-with-military-precision)

Brand Intimacy Study (https://bit.ly/brandintimacy2)

To Watch:

Email Video: Christoph Magnusssen (https://www.youtube.com/watch?v=6jtWdbMzZN0)

Follow Mike on Linkedin: linkedin.com/in/mikemahlkow

Follow Max on Linkedin: linkedin.com/in/maxelster