Imagine your most perfect vacation. Maybe you were on a beach somewhere. Your kids were still sound asleep at 9am because they were exhausted from running through the surf and playing under the sun all day long. The lapping waves gently soothed your soul as you sipped your morning cup of coffee alone, without any little voices begging for breakfast or spilling your mug all over you as they tried to climb into your lap. A half hour later you were awake and refreshed enough to be excited to wake your kids up - you couldn’t wait to go hiking with them and check out a brand new restaurant for dinner that had the biggest indoor fish tank! You felt full of ease. Calm. Joy. There was no struggling with your marketing just to see the same low results. No overwhelm! Just ease. Peace. And growth.

Wouldn’t it be nice if there was a magic potion that let us just live like this always?! I agree! But there isn’t a magic potion. However, there are some strategies and hacks that you can use that are just as good as a magic potion!

Here are 3 of my top tips to help you make your marketing more effective (and easier)!

1. Start with the end goal in mind!

Do you want to grow your email list, make a sale, or just build connections and relationships (you should be doing all 3 of these in various forms every single month!)? Start with that call to action first - what you want your audience to receive from you AND what action you want them to take. For example, do you want to teach your audience something that will help them have a small win over on Instagram and then tell them you have a wonderful free gift for them - they just have to click the link in the profile and you will send it to them. (This type of call to action will, of course, help you grow your email list!)

A side note - you always, always, always want to have a call to action! Even if that is just, on Instagram or FB, to save or share a post or even leave a comment. Remember, the more your audience actually engages with you, the more they will develop a relationship with you. And now more than ever before it is relationships that grow a business and drive sales. Everyone has SO many options - you have to help them remember who you are and what you can do for them before they will purchase from you.

This tip will help you market more effectively, and will also make content creation MUCH easier! It is much easier to create a blog post or insta post if you already know how it is going to end. Working backwards is much easier than coming up with a brand new idea that you hope will lead somewhere.

2. Remember that you shouldn’t always sell!

Again, it is relationships that drive traffic, build a business, create brand loyalty, and lead to sales! So you don’t always need to be talking about a product or teach a useful tip (though you want to teach and give value a lot!). Especially on social media. You can just encourage sometimes. Ask your audience how they are doing. Not only does this encourage comments which helps you beat the algorithm and boosts your post reach, but it goes a long way in building a personal relationship with your audience.

So, if you are stuck and just can’t think of something to teach or share today, just ask your audience how they are doing or give an encouraging quote even! Share some other people’s posts in your stories. Spread the love! (Just make sure what you share will actually be interesting to and add value to your audience!) (And still make sure that most of the time you are sharing a tip or bringing value to your audience.)

3. Batch your content!

I know, I know - you hear this one A LOT! But that is because it is so true. I know how you feel about batching your content though. You already can barely get one days worth of content created, even if that is just a little insta post. How can you get a whole weeks or months worth?...