Today we explain why upselling is a dirty word in sales. Companies use upsells to boost revenue and spark faster growth. Historically, the traditional buyer didn't see upsells as an issue. But today's buyer views upsells as opportunities for salespeople to sell more instead of adding value to the client. This is why top sales people prefer going after expansion opportunities rather than upsells. 

What You'll Learn:

- How to create expansion instead of upselling opportunities

- Solving problems and increasing customer satisfaction

- The power of storytelling when asking for expansion opportunities

- How to become a trusted advisor to your client

- Why you need to choose the right expansion opportunity  

- How to personalize expansion stories 

- Creating urgency and providing social proof

- How to add value to your selling

We've all likely come across some form of expansion strategy before. Some restaurants might get you to upsize your meal, or your internet provider suggested add-ons on top of your primary coverage. The interesting thing is that most people never seem to complain about these things as long as the opportunity is personalized and relevant to our current value.

Resources:

- Full Funnel Freedom https://fullfunnelfreedom.com 

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/  

- Connect with Hamish Knox on Twitter https://twitter.com/sandlerinyyc