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009: Astonishingly Good Ideas to Avoid Lifestyle Diseases with Bjorn Öste
“It's not enough to have the best product. It's not enough to have the best marketing. If you combine the two, you have a really exciting opportunity.” Bjorn Öste
In this episode, we learn how that can be possible as Justine and Yvette interview Bjorn Öste, the CEO and Founder of Good Idea, and Co-Founder of Oatly. Bjorn talks about how to create and launch a better-for-you product that has a solid foundation and how we, as consumers can benefit by being aware of how our food is made. Concerning this, he emphasizes the critical role research has on the success of any endeavor. Tune in and hear amazingly good ideas about health, lifestyle, and food technology!
Connect with Justine:
Website
Connect with NextGenChef:
Website
YouTube
NextGenChef App
Episode Highlights:
01:39 A Product That The World Has Never Seen
06:41 Why Oats
15:02 An International Success
22:25 Research-Focused Products
25:51 How to Avoid Lifestyle Diseases
33:10 Grocery Foods vs Functional Foods
39:35 Best Combination of Success
View all episodes
By Justine Reichman
4.9
8282 ratings
“It's not enough to have the best product. It's not enough to have the best marketing. If you combine the two, you have a really exciting opportunity.” Bjorn Öste
In this episode, we learn how that can be possible as Justine and Yvette interview Bjorn Öste, the CEO and Founder of Good Idea, and Co-Founder of Oatly. Bjorn talks about how to create and launch a better-for-you product that has a solid foundation and how we, as consumers can benefit by being aware of how our food is made. Concerning this, he emphasizes the critical role research has on the success of any endeavor. Tune in and hear amazingly good ideas about health, lifestyle, and food technology!
Connect with Justine:
Website
Connect with NextGenChef:
Website
YouTube
NextGenChef App
Episode Highlights:
01:39 A Product That The World Has Never Seen
06:41 Why Oats
15:02 An International Success
22:25 Research-Focused Products
25:51 How to Avoid Lifestyle Diseases
33:10 Grocery Foods vs Functional Foods
39:35 Best Combination of Success
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