William Adoasi is the founder of Vitae London, a watch brand based in London, that has strong ethical values at its core. For every watch purchased, Vitae London helps children in sub-Saharan Africa with their education.

In this episode you will learn, more about following your passions in business, the importance of strong ethics in business

and things to consider when carrying out your market research.

Check the show notes for resources, notes, and links from the show.