Started as an art producer in New York at Kirshenbaum before she worked at Deutsch and David & Goliath in LA and freelance. What does Cara think about all these changes happening? Is Instagram important? How about motion? And, is working on car accounts different?

 

Key Takeaways

[:30] Heather introduces Cara Nieto and asks her guest to talk about who she is, where she is from, and how she found her way into art production.

[5:31] Cara talks about how change is a source of motivation but of the changes she has seen in the industry in the past 19 years, shrinking time has to be the most challenging.

[9:13] Heather asks if, in her different agencies, Cara has looked more for photographers who do motion as well.

[12:10] If a client doesn’t have a specific motion plan, what are some things a photographer can provide to make their offer more valuable.

[14:20] Does Cara have solid budgets when she approaches photographers, how are they built and does she share them?

[19:20] Heather and Cara discuss the importance of relationship, transparency, and communication in the context of the co-evolution of broadcast and print production.

[24:01] Are promos and marketing the way to get Cara’s attention or is it more Instagram?

[25:04] And when talking about Instagram, how can a photographer develop their individuality and stand out in such a crowded market?

[27:12] For car accounts, does Cara work with different photographers or does she tend to draw from the same pool of professionals?

[29:00] Is there an aesthetic that Cara gravitates to on a more personal level? And what is she known for on her team?

[34:04] What is Cara’s favorite thing to do on a Sunday? And if she wasn’t an art producer, what would she be?

[35:28] Heather thanks Cara for coming onto the podcast and invites listeners to tune in for the next episode.

 

Thanks for listening.

 

In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.

 

Mentioned in this episode

David & Goliath

KBS Kirshenbaum Bond Senecal + Partners

Deutsch

 

More about your host

Heather Elder’s Bio

Heather Elder’s Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook

 

More about our guest

Cara Nieto on Instagram

Cara Nieto on LinkedIn