Dr. Ruthanne “Rudi” Thompson, Director of the Dallas Environmental Education Initiative (EEI) and UNT Distinguished Teaching Professor, has created a way to show ROI on your water education programs. She's used quantifiable data to show that commitment to saving water was translating into actual water savings. But don't think this is all math and spreadsheets, Dr. Rudi drops knowledge bombs about social marketing and inspires with our favorite quotes.