This episode kicks off The Freak Show’s first-ever Spotlight Series! In honor of International Women’s Day, we’re dedicating March to celebrating bold, inspiring women who have stepped into their brand with confidence and clarity. And who better to start with than Natalie McCandless, founder of Reconnect Sisterhood?

Natalie is a confidence coach, psychotherapist, and mindfulness teacher with nearly 20 years of experience helping women rediscover who they truly are, without guilt, without self-doubt, and without trying to fit into someone else’s version of confidence.

SPOTLIGHT MOMENTS

✦ Why confidence is not just about being bold and loud, and how it looks different for everyone.

✦ How life transitions impact women’s self-esteem — from career shifts to motherhood, perimenopause, and everything in between.

✦ How stress landed Natalie in the hospital and forced her to redefine success on her own terms.

✦ The making of Reconnect Sisterhood — why Natalie knew from day one that her brand needed to reflect the power and warmth she brings to her work.

✦ How a buttered toast Instagram reel convinced her that Flying Colors Creative was the right fit.

TAKE THE STAGE

Confidence is deeply personal, not a one-size-fits-all formula. Take a moment today to ask yourself:

✦ What does confidence look like for me?

✦ Where am I holding myself back because I think I should show up a certain way?

✦ What’s one small step I can take today to own my space a little more?

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Mentioned in this episode:

THE EXTRAVAGANZA: Create your industry-leading first impression.

THE COLOUR CIRCLE: A free monthly event where bold and daring service providers get to network with freaks like them, create community, and find how to own their weird.

Follow & Connect with Natalie:

✦ Instagram

✦ Website

✦ Reconnect Sisterhood podcast

✦ Natalie’s Case Study

Follow & Connect with Eva:

✦ Instagram

✦ Website

✦ Get my Uncaged emails

This episode was co-produced with Adrienne Cruz.

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TIMESTAMPS

00:00 Welcome to the Spotlight Series

01:20 Meet Natalie McCandless

3:39 The Story Behind Reconnect Sisterhood

11:41 The Truth About Confidence

15:13 Why Natalie Invested in Her Brand From Day One

17:23 The Buttered Toast Moment

22:04 What Working Together Was Like

25:34 When Branding Gives You Confidence

27:49 The Health Wake-Up Call That Changed Everything

40:45 When Is the Right Time to Rebrand?

44:19 Closing Thoughts and Next Steps