How many of your Key Account contacts have a story to tell about their (customer) experience of you?

I am not talking about a prompted testimonial packed with marketing quotes, engineered to pitch your products and services to a new audience.

I am also not meaning a review of the features and benefits they enjoy from using your solution or engaging in your service.

I am rather referring to the kind of story that arises only from a truly REMARKABLE customer experience.

One that… ensures that you stand out from your competition, and differentiates you from the overwhelming noise in your crowded market

And, more importantly, one that your contacts are delighted to spontaneously tell their network of peers, colleagues and friends...ultimately giving you the very best form of advertising (FOR FREE) - enabling you to win more business and influence wider stakeholders.

My guest on this episode is a Hall of Fame Keynote speaker and the author of SIX best-selling books which all point to the importance of the customer experience. If you haven’t heard Jay Baer speak yet, you are in for a treat.

We deep dive into his Talk Triggers concept. He shares his proven method of implementing a system (“Talk Triggers”) to help you to engineer your ability to provide your customers with the kind experiences that create spontaneous conversations and ultimately make your customers your volunteer marketers.

- - -

𝗝𝗔𝗬 𝗕𝗔𝗘𝗥 𝗕𝗜𝗢:

Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm, Convince & Convert, provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.

Jay is best described as one of the world’s most inspirational marketing, customer experience, and customer service keynote speakers. He is a Hall of Fame speaker and emcee, a New York Times best-selling author of six books and an Internet pioneer. As a 7th-generation entrepreneur, he has founded five, multi-million-dollar companies and today runs his digital strategy consulting and media firm, convinceandconvert.com. Jay has two College-age children and lives in the idyllic college town of Bloomington, Indiana with his wife and travels from Indianapolis to speaking opportunities world-wide.

𝗗𝗔𝗩𝗜𝗗 𝗩𝗘𝗡𝗧𝗨𝗥𝗔 𝗕𝗜𝗢:

David is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.

David is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.

=========