The first time I saw it, I was hooked. I knew I had just witnessed something that was going to transform a big part of my business. Donald Miller's Storybrand framework is the simplest, most compelling model to market and sell anything. Whether it's a product or service or even a thought, vision or direction, his simple 7 step model will revolutionize your approach to connecting with and impacting other people. Listen as Don shares the Storybrand framework, it's origins in story and how you can implement it in your life as a leader.