There is no shortage of opinions on what leadership is and what makes a good leader. We’ve recently realized, however, that there really isn’t a lot “out there” that helps us understand design leadership.  This episode is the third in a series of conversations where our founder and principal, Matthew Doty sits down with both leaders of design as well as leaders who value good design. Our goal is to explore what it means to be responsible for teams that design great experiences and what it takes to organize and enable the practice of experience design from the leadership perspective

Our guest for this episode is Alan Arlt. Alan, is an entrepreneur, executive and business strategist who specializes in starting and growing recreational sports businesses. His core philosophy is this: Treat every recreational sports participant like a professional. Alan believes when companies get this part of recreational sports experience right, results follow. He used this approach to launch Ultimate Hoops, a premier recreational basketball league and skills training business that was acquired by Life Time in 2008 and grew to become the largest network of recreational basketball leagues in America. Before launching Ultimate Hoops, Alan worked for several years as a marketing executive at Discovery Communications and Turner Broadcasting in New York City. Nowadays you’ll find him continuing to lead Ultimate Hoops at Life Time and spending time with his wife and two daughters. Occasionally, he’ll step on the basketball court to prove he still “has game” — all while connecting with other leaders in the recreational sports industry and helping others grow their recreational sports leagues.

Available on…

YouTube: 

https://www.youtube.com/playlist?list=PLLU3wXscyrxTsRU6CZy00TrkoWOECECMA