The Bliss Bean Show

009 | How to Build a Skincare Regimen & Company w/ Minji Cho of Soffli

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Feeling intimidated by those 10-step skincare routines and tongue-twister ingredients? This podcast might help! I got to speak with Minji Cho, the founder of vegan and minimalist skincare brand Soffli, to answer your skincare questions, outline a simple skincare regimen, and tell the story of how she turned her passion for skincare into a business. We covered:

  • how her passion for skincare began and was influenced by her upbringing in Seoul (0:53)
  • the variety of career titles she's held (including TV news reporter, corporate lawyer, and even video game executive!) (3:26)
  • why your life & career doesn't have to follow a a straight line (9:53)
  • how taking a year off from trying to "do more and be more" guided her on her "unbecoming journey" (11:10)
  • setting intentions and following the breadcrumbs to start her skincare brand (16:15)
  • the most basic skincare regimen Minji recommends (19:42)
  • whether we should be concerned about blue light from screens and what the "skincare equation" is (I was surprised by this!) (23:10)
  • the efficacy of vitamins that claim to improve skin, and what supplements Minji takes (25:55)
  • how to combat "mask-ne" (29:22)
  • what to look for in eye masks and pillowcases (30:55)
  • how to deal with acne scarring (32:58)
  • little habits to improve your skin (34:16)

    • Get 20% off at Soffli - https://soffli.com/discount/BLISSBEAN20

    To find links to everything we mentioned, and to sign up for weekly podcast shownotes in your inbox, click here. If you’d like to contribute a comment, question, or suggestion, send me an email or audio file/voice note over at [email protected].

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      The Bliss Bean ShowBy Beatrice Naujalyte
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