Disruption. Innovation. We hear buzzy business words like that so often, but what they actually mean? What does it look like to disrupt an industry or an aisle in the grocery store? If you create some cool new thing that doesn’t solve a problem, it doesn’t matter how cool the thing is. Innovation for the sake of innovation doesn’t matter if no one needs the thing you made. 

From his start as the creative director at Bear Naked granola to his current role as the COO of Pact Clothing, our guest Jon Jennings has been part of some big transitions and innovations in his career.

The Barcode Podcast is presented by Titanium CPG Insurance. Titanium protects forward-thinking consumer brands with a range of commercial insurance products and risk management services designed specifically for natural and organic food and beverage companies. Learn more at titaniumcpg.com

Transcript and other resources available at https://barcodestartup.com/jon-jennings