Key Takeaways:

1. Email is not dead! Despite what you’ve heard, it email is very much alive and well. In fact, it’s at the center of most - if not all - of today’s successful omnichannel strategies. It has been and continues to be the channel that delivers the highest ROI of them all. So, as a marketer, don’t kill off your email efforts. Beyond that, don’t even settle for email status quo. It’s time for brands to lean in and invest more. Just think - if email is delivering the highest ROI of all channels and - compared to other newer and arguably sexier channels - we aren’t investing in it much, I wonder how much MORE email could do for your business if you invested in it even more?
2. And two, When you do lean into email, don’t stop there. No channel should stand alone. Email is the center of a successful omnichannel strategy. As Kath said, “Email is the backbone of the customer journey.” but you can’t deliver a truly personalized omnichannel experience on a single channel. Kath’s company is called holistic email marketing - and while they look at Email as the backbone, they look at a range of channels to reach customers in many ways throughout the journey. It’s working for her and all of her clients. How’s it working for you?
3. Are you too caught up in business as usual to take advantage of the tools and technologies available to you? The resources are all around us. We need to slow down, focus on what matters most - engaging with our customers - and work to orchestrate the strategies that will do help us create meaningful, relevant, effective experiences… and leverage the amazing technology that is out there to help us make it happen! As Kath would recommend - and I think I would agree - start with email. Learn from it and apply your learnings across other channels.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/email-personalized-marketing-kath-pay