In this episode, we talk about product launches and what it takes to bring something new to the market in today’s online environment.

Liz talks with her client Khierstyn Ross about her business helping inventors and entrepreneurs start selling products in today’s competitive market. Khierstyn is an expert in the field of product launch and scale, and currently works as a strategist helping clients scale successful brands with Kickstarter and other online platforms. Liz and Khierstyn talk about the varying challenges and opportunities for new products. They discuss the difference between an agency model and a training model. Finally, Khierstyn talks about the importance of identifying the right model and figuring out how to get that model to work for you.