This week Shira Abel interviews Paul Teshima from Nudge. Paul is a successful technology executive who has run services, customer success, account management, support and product management. He's a firm believer that culture eats strategy for breakfast, and business culture can be built through storytelling. Always have been a leader with a strong focus on sales and customer engagement.Previously Paul helped lead Eloqua (marketing automation) as part of the executive team from $0 to over $100 million in revenue, through IPO and a successful acquisition for $957 million by Oracle.Now co-founder and CEO of Nudge, Paul is focused on helping business people build and grow the right business relationships from their large network of weak connections.He has a passion for building great teams and products that help customers grow their businesses.