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009. Picking the brain of Paul Bannister (CafeMedia)
This week Erik and I get In. The. Weeds. with Paul Bannister (Chief Strategy Officer, CafeMedia). Paul walks us through WTF the W3C is and why publishers need to start caring, quickly.
We get deep into how publishers need to get involved, the risks we run when we let adtech companies claim to speak for publishers, and whether anything will even get done.
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By Ryan McConaghy & Erik RequidanThis week Erik and I get In. The. Weeds. with Paul Bannister (Chief Strategy Officer, CafeMedia). Paul walks us through WTF the W3C is and why publishers need to start caring, quickly.
We get deep into how publishers need to get involved, the risks we run when we let adtech companies claim to speak for publishers, and whether anything will even get done.