Some words just cost more than others.   And "should" is one of the most expensive because almost everywhere it's used you'll find waste and loss of time and money. Everywhere you find "should" in communication this week, take a deeper dive. You'll find a world of opportunity there to close gaps and make things better.   If you've been enjoying the podcast, please spread the word!   Thanks for listening to today's episode. You can find more at shawnwashburn.com