Today, I get a chance to speak with Dani Gagnon about social media platforms and how businesses and organizations can use them to their advantage.  

Besides being one of the earliest hires at Camp Tech, Dani also runs Dani G. Inc, which specializes in social media management. For the last seven years, her company has helped to create and maintain the social media accounts for numerous for-profit and non-profit businesses. Listen in as Dani lets us know how to use social media and effectively grow your following.  

Episode Highlights:  

• Most popular forms of social media 
• Demographics of social media platforms 
• Facebook’s evolution and current popularity 
• Users’ resistance to change 
• How platforms’ algorithms work 
• How businesses can get started on social media 
• Best advice for creating content for your business 
• Using HootSuite to manage profiles and tweets 

 Resources:   

Dani G Inc Website 

Dani on Twitter 

Camp Tech on Twitter 

Avery on Twitter 

Hootsuite 

The background of the “Boaty McBoatface” story 

Wendy’s on Twitter