The topic of “story” can be misunderstood and confusing. Should you tell figurative or literal stories? Are you supposed to have some sort of fictional concept ready to go? What’s more important, your story or someone else’s?

Your brand is more than a collection of facts. It is your past, present, and future, the culmination of your values, mission, and purpose.

Storytelling is essential to a brand. Nobody likes a big untouchable brand with no human interaction. Story brings humanity back into the picture and allows your audience to feel they can connect with you on a deeper level.

In this episode, we get practical on why it’s important to have a brand story and some tips on how to mold your words, presentation, and audience engagement with the power of storytelling.