Making It in Asheville

009 - The Art of Butchery and How to Make Better Meat Eating Decisions with PJ Jackson

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In this episode, we interview PJ Jackson, co-owner of The Chop Shop Butchery in Asheville, North Carolina. PJ and his business partner, Matt Helms, formerly worked as the head butcher and manager at The Chop Shop Butchery, respectively. In 2017, after years of working together, they had the opportunity to buy the shop outright – and so they did.

In the years since they’ve made many changes ranging from repainting the bathroom to sourcing different (and perhaps better) pork and beef from local farmers.

In this interview, you’ll learn:

  • PJ’s story of a massive career change (from medical sales to farming then butchery)
  • What he attributes to the relatively rapid success of their business (he and his partners purchased it just under two years ago)
  • How to tell if a butcher shop (or butcher counter) is legit
  • Ways to get the best cut for your taste and preferences
  • How to make sense of some of the more confusing food industry language — especially when it refers to seemingly healthy food
  • PJ’s secret to a great smoked pork shoulder

    • For show notes, visit: MakingItInAsheville.com/009

    To recommend an interviewee, visit: MakingItInAsheville.com/podcast

    Music by Commonwealth Choir

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    Making It in AshevilleBy Making It Creative, LLC | Sarah and Tony Ubertaccio