You’re either trying to sell a product on social media or posting pictures of your kids - no in between! You want your brand to be consistent and appealing, not jumping all over the place and turning your audience away because they just don’t get you and your business.

How to fix this: start with the end goal in mind, then create the post around that goal. Do you want your audience to comment on or save an Instagram post? Then create a teaching post or share a meaningful quote that will resonate with your audience, or even just strike up a conversation with an introduction post or a “how are you doing/feeling about this” post. Do you want your audience to click through to your website or download a free gift you have? Then definitely teach them a trick to help them have a win in your area of business!

Check out the other biggest marketing mistakes you want to avoid right here: https://www.thehannahchambers.org/3-biggest-marketing-mistakes

P.S. Don’t forget to enter the giveaway I have going on right now for you, my beautiful podcast listeners, only! To enter leave a 5 star review on my podcast between now and June 14th (and you include your Insta handle in the review so that I can reach you to tell you if you’ve won!) you will be entered to win a $25 small business gift card of your choice . (Together we will pick a small business that you love that offers the option to purchase a gift card, and I will purchase a gift card from them for you! This could include any of your favorite restaurants - one of the many kinds of business that desperately need our support right now with all of the social distancing measures that are still be in place.)