In this episode of The Website Success Show, host Jules White dives into the often overlooked but crucial topic of content strategy. Learn how a well-defined content strategy can streamline your content creation process, boost your website's SEO, and ultimately drive more traffic and conversions.

Jules explains the importance of identifying your core topics, organizing them into subtopics, and creating cornerstone content that establishes you as an authority in your niche. She also shares practical tips such as using AI tools and visual mapping to refine your strategy and create a cohesive content ecosystem.

Key Takeaways:

• Understanding core topics: Identify the main subjects your business revolves around and break them down into subtopics for focused content creation.
• Creating cornerstone content: Develop comprehensive resources on your core topics to establish authority and attract backlinks.
• Building a content map: Visually map your content to understand the connections between different pieces and ensure a seamless user experience.
• Leveraging AI tools: Utilize AI to generate ideas and refine your content strategy.
• Focusing on evergreen content: Create content that remains relevant and valuable over time, maximizing its impact and reach.

Tune in to this episode to discover how a well-crafted content strategy can transform your online presence and propel your business forward.

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