I frequently talk to writers about the WHY behind their book concepts. But, it's equally important to get clear on the WHY behind your overall mission at its highest level.

In this episode, you will discover:

-The reason kids have the right idea when they ask WHY over and over again (even though it drives us crazy!)

-How a moment early in Brooke Castillo's career proved the domino effect of each person's unique (and often -unintended) contribution

-The one way your WHY can be out of sync just enough to keep you unsatisfied long-term (and how to fix it)

-Why shows such as X-Factor and America's Got Talent as well as energy-filled weekend seminars create powerful (yet short-lived) motivation

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