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009: Why Using Free Lead Magnets To Build Your List Is Costing You Money
In today's world, everyone is giving away a free something in order to collect our email address and contact details. Sadly many people might opt in but never actually view or take action on what they opt-in for so they can never get the result it promised = no trust built.
This means that the freemium and lead magnet has somewhat become white noise. You are either filling your list with freebie hunters who are just chasing free as they don't want to invest in anything or with people who mean to read/watch the product they opted in for but as it is free they never seem to get to it.
Instead, we will look at how building a list of qualified buyers even if only those that have bought a low ticket thing can give you a smaller list but full of clients that are more likely to pull out their credit card for other things. By turning your lead magnet into a low ticket offer you are also helping to liquidate ad costs (self-liquidating offer) and giving yourself the opportunity to grow your revenue with a variety of incomes streams.
It is easier to convert action taking person who has already bought into buying something else especially if they got huge value from the other things they bought. The trick is to make the low ticket offer so valuable in giving the result that it promises that they are excited to move to your next thing. They become your raving fan.
Key Takeaways:
- Why freemiums and lead magnets have become white noise
- The importance of growing your list with qualified, buying customers instead of freebie hunters
- Why getting someone to pay means they are more likely to take action
- How to create multiple income streams (with upsells) from low-ticket items
Visit our YouTube Channel to find snippets and videos extra tips, tricks, and how-to's not published in the podcast.
Where To Find Your Host Faith Christiansen:
Have a question? Leave an audio message here... https://podinbox.com/socialsellerslife
Live Workshop: www.socialsellerslife.com/workshop
Best Selling Book with Bonuses: www.socialsellerslife.com/book
LinkedIn: www.linkedin.com/in/faithchristiansen/
Tiktok: www.tiktok.com/@socialsellerslife
YouTube: www.show.socialsellerslife.com
I would be forever grateful if you could subscribe and leave me a 5-star review on iTunes or Spotify to help spread this message far and wide. Thank you xx
Meet Your Host:
Hi, I’m Faith Christiansen. For the past 20 years, I have helped business owners and entrepreneurs dramatically grow their profits with my sales skills and with the use of digital marketing methods. Stop being a slave to your business, you started it for freedom.
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By Faith Christiansen I Social Sellers I Social Sellers LifeIn today's world, everyone is giving away a free something in order to collect our email address and contact details. Sadly many people might opt in but never actually view or take action on what they opt-in for so they can never get the result it promised = no trust built.
This means that the freemium and lead magnet has somewhat become white noise. You are either filling your list with freebie hunters who are just chasing free as they don't want to invest in anything or with people who mean to read/watch the product they opted in for but as it is free they never seem to get to it.
Instead, we will look at how building a list of qualified buyers even if only those that have bought a low ticket thing can give you a smaller list but full of clients that are more likely to pull out their credit card for other things. By turning your lead magnet into a low ticket offer you are also helping to liquidate ad costs (self-liquidating offer) and giving yourself the opportunity to grow your revenue with a variety of incomes streams.
It is easier to convert action taking person who has already bought into buying something else especially if they got huge value from the other things they bought. The trick is to make the low ticket offer so valuable in giving the result that it promises that they are excited to move to your next thing. They become your raving fan.
Key Takeaways:
- Why freemiums and lead magnets have become white noise
- The importance of growing your list with qualified, buying customers instead of freebie hunters
- Why getting someone to pay means they are more likely to take action
- How to create multiple income streams (with upsells) from low-ticket items
Visit our YouTube Channel to find snippets and videos extra tips, tricks, and how-to's not published in the podcast.
Where To Find Your Host Faith Christiansen:
Have a question? Leave an audio message here... https://podinbox.com/socialsellerslife
Live Workshop: www.socialsellerslife.com/workshop
Best Selling Book with Bonuses: www.socialsellerslife.com/book
LinkedIn: www.linkedin.com/in/faithchristiansen/
Tiktok: www.tiktok.com/@socialsellerslife
YouTube: www.show.socialsellerslife.com
I would be forever grateful if you could subscribe and leave me a 5-star review on iTunes or Spotify to help spread this message far and wide. Thank you xx
Meet Your Host:
Hi, I’m Faith Christiansen. For the past 20 years, I have helped business owners and entrepreneurs dramatically grow their profits with my sales skills and with the use of digital marketing methods. Stop being a slave to your business, you started it for freedom.