Brandon Holmes: I'd like a productive discussion around either goals, outreach strategy, or reviewing an outreach email. Will finalize once in the hot seat.

• Follow up confidently after the holidays when enough time has passed and the new year has settled.
• Add a tiny piece of genuine value to the one facilitating the connection then shift the tone from asking for a favor to thanking them for the offer they already made. 
• Remind them also of the value that you can bring to the other person.
• Use a full court press by reaching multiple inboxes at the same time for a higher likelihood of getting somebody's attention and increased perceived importance.
• Make your cold outreach shorter and lead with value of  why the story or project compelled you.
• Focus the first message on the connection to have that one advocate, then dig deep on your story once you’re connected to the right person.

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