Brandon Holmes: I'd like to have the necessary edits, feedback and perspective to send an outreach email.

• Start before certainty by defining an exploratory goal that gives permission to create, ask questions, and discover the story through doing, not overthinking the outcome.
• Lead with clear value by explicitly recognizing the organization’s mission and impact, not listing facts they already know about themselves.
• Restructure the message to flow from shared values to your “story” to a clear, visible “ask” that ends with a direct question.
• Go right to the point of why you are reaching out to them so they immediately understand how they can help and why it aligns with their purpose.
• Attach your why to their why so helping you feels like advancing their mission, not doing you a favor.
• Figure out who’s your best super connector, like an organization that receives people from different organizations as an alternate strategy.

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