5 best practices for successful content marketing deployment.

In this episode, I'm talking about 5 best practices for successful content marketing deployments.

I decided to make an episode on this topic because I have spent a lot of time examining strategies with my clients, and have even made the mistake of creating content for the sake of putting out content rather than creating effective content. 

In this episode, I talk about why pushing out content for the sake of it can be detrimental to your company or your brand, what content overload is and how to avoid contributing to it, 5 of the best practices that I have observed from companies that do content marketing well and much more.

Quotes

• Every company goes through what I call the content marketing journey.
• It takes time to get an amazing framework. And it takes time to really work out what type of content is needed at each step of your funnel.
• There needs to be a strong commitment that drives focus on delivering excellence in your content marketing initiatives and campaigns.

Resources mentioned

• Check out our a content marketing maturity assessment.

Connect with me

• Follow me on LinkedIn, Instagram, Facebook, and Twitter.
• Visit my website to learn more.

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See you in the next episode.