We’re kicking off the show with our host, Kim Wensel, sharing her story of building a brand and the unexpected pivots along the way.

Kim’s background is in nonprofits and academia, a far stretch from entrepreneurship. It wasn’t until she was 27 that she got the hint that starting a business might be the right fit for her multiple passions and skill set. Six months later, she was running a wedding planning business on top of her full-time job in international development.

In this episode we explore:

• Balancing multiple work priorities and a family;
• Pivoting your business focus and services;
• The difference between an expensive hobby and a business; and
• What this podcast will cover: getting to know your customer, brand positioning, client language, steps before hiring a designer, and working with the right designer.

Visit Pattern of Purpose for show notes and links to resources mentioned in the show.

Follow Kim as she shares more about her business and her personal life on Instagram.