What does it take for event organizers to get sponsors when there are a greater number of events in today's market than ever before? After leaving a successful career in sports television, Tom Crichton of  HelpGetSponsor.com went out on his own and secured more than $12 million in sponsorship for event organizers, and then started his own software company. In this episode of the Endurance Sportswire podcast, Tom will share his tricks of the trade when it comes to selling sponsorships - what works, what doesn't, and why it pays to think outside the box.