Strategy hacks discussed in this episode: Reverse Logic (or the art of asking good questions), and Macro vs. Micro (or the benefit of alternating between perspectives). 

Hery-Christian Henry, Group Head of Brand & Sustainability @ Wipak. 

Hery is a Malagasy-German, raised in Finland, who built a global dance academy for underprivileged kids in Europe & Africa (DanceTeam International), whilst holding a day job at Deloitte Consulting. He now leads the sustainability drive at Wipak, a flexible packaging company that aims to become the first zero carbon packaging company in the world by 2025. Hery is also the  founder of Empowermotion.com, an online academy helping young professionals implement the habits of the world's most successful artists, entrepreneurs and athletes in a high performance peer group. 

Krista Tukiainen, Head of Research and Reporting @ Climate Bonds Initiative. 

Krista oversees the global research pipeline of the Climate Bonds Market Intelligence team, producing analysis to help shift capital towards building low-carbon, resilient societies. An environmental economist by training, Krista previously worked as a Consultant at the University of Cambridge's Centre for Sustainable Development followed by an ESG advisory role at London-based boutique firm Longevity Partners. She has also collaborated with impact-driven companies and investors, using machine learning to identify and carry out large-scale carbon sequestration projects, or helping define investment thesis and impact measurement approach for VCs. 

Find & follow Fred on:
- Book: fredpelard.com/book
- Twitter: twitter.com/fredpelard
- Youtube: youtube.com/fredpelard
- LinkedIn: linkedin.com/in/fredpelard
- Instagram: instagram.com/fredpelard

Producer: Michael Bannon