We believe history's biggest undertakings have not been built on products or markets, but on the stories of individuals. We have come to believe Story is King due to its importance and prevalence in all aspects of life.

In this debut episode Mustard’s founder Ndubuisi Kejeh and Chief evangelist Andrew Sekandi, sit down to reflect on the Mustard journey to date, and specifically how they have been led to believe and uphold the statement ‘Story is King’. Furthermore, they express how looking at Mustard’s work through the statement’s lens has fundamentally reshaped their activities.

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About Mustard

We are an entrepreneurial team of engineers, designers, storytellers and investors, who believe story is king. We will illustrate the power of this belief over the next decade, by co-founding the first global brands to come out of Africa.

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